About Me

Designing with intent,
not just intuition.

I'm Imalsha – a Product Designer based in the Netherlands who believes the best design is the kind people never have to think about.

For the past four years I've worked end to end across SaaS, B2B, D2C, AI-powered platforms, e-Commerce, web and mobile from the first user interview through to post-handoff design review. I've owned products solo and collaborated within larger teams, always with the same goal: close the gap between what a product promises and what a person actually experiences. I close that gap with research, clear information architecture, and design systems that survive contact with real engineering teams.

35+
Design Projects
No two the same, all delivered.
18+
Domains & Industries
New domain, same standard.
4
Years Experience
End-to-end, every time.
2×
Promoted
Recognised for ownership, not just output.

Where I've Worked

Experience that shipped

Four years across product design and frontend-adjacent engineering - building for real users, real deadlines and real teams.

Serving Australian & Global Clients

  • Promoted based on KPI performance for consistent ownership and delivery across a project-based environment
  • Designed for consumer apps and internal operational tools which were in multiple complex, unrelated domains simultaneously.
  • Delivered 28+ projects across 15+ domains, including AI-powered SaaS, HRTech, Healthcare, LegalTech, E-commerce, Recruitment, Lead Management, Marketing and SportsTech while maintaining delivery speed and design quality.
  • Owned End-to-End Product Design: User Research, User Journey Mapping, Design Systems, Interactive Prototypes, High-fidelity Design, Usability Testing, Developer Handoff and Post-Handoff Review across Web, Mobile.
  • Built and maintained a scalable, token-driven Design System of 48 components from scratch, adopted across 4 Swivel products, cutting design-to-development handoff time by 40%.
  • Integrated AI workflows into the design process, improving team collaboration and prototyping efficiency.
  • Collaborated with Product Managers, Developers, Test Engineers, Stakeholders, and Marketing teams to deliver UI/UX, branding assets, campaign materials, and social media content - maintaining usability and brand consistency throughout.

Serving Indian & Global Clients

  • Promoted within 3 months for switching between unrelated client domains quickly - learning each business context, adapting design decisions, and maintaining quality without losing speed.
  • Built interactive Shopify product recommendation quizzes, blending UI/UX with front-end development while adapting quickly to diverse e-commerce contexts.
  • Conducted user research and analyzed findings to identify UX opportunities, improving product experiences and supporting user product discovery.
  • Created wireframes, interactive prototypes in Figma and contributed to custom front-end styling in HTML, CSS, and Shopify Liquid, improving product discovery, personalization, and user engagement.
  • Collaborated with Developers, Test Engineers, Project Managers and Clients to ensure seamless implementation, design consistency, and high-quality experiences across multiple Shopify stores.

Internship during University

  • Built responsive interfaces using React, Bootstrap, and Ant Design during a 6-month front-end internship.
  • Gained hands-on understanding of how design decisions behave in real code - spacing, component states, responsive breakpoints, and rendering constraints.
  • That early technical grounding has made every developer conversation since faster, more precise, and less likely to end in "that’s not possible."
  • Applied UI/UX principles directly in front-end implementation, not just in design files.
  • Developed early fluency across both design and engineering - understanding how the two disciplines speak differently about the same problem.
  • The result: cleaner handoffs, shorter feedback loops, and a significantly smaller gap between what gets designed and what actually gets shipped.

Domains & Industries

Five kinds of problem, one standard

High-Stakes & Regulated

Domains where a wrong default costs the user real money, time, or trust.

FinTech AI Legal Technology Healthcare Analytics & Stats

AI-Native Products

Designing for systems that think - where clarity, trust, and explainability are the interface.

AI-Powered Solutions SportsTech AI HR & Recruiting FinTech AI

Growth & Conversion

Domains where design decisions live or die by the numbers.

E-Commerce Lead Generation Marketing

Consumer & Lifestyle

Products that need to feel effortless for people who aren't thinking about UX at all.

Fashion & Apparel Beauty & Personal Care Food & Beverage Home & Interior Design Furniture & Home Property

Operational & Niche

Domains most designers haven't touched - which means fewer assumptions and sharper research.

Agriculture & Farming HR & Recruiting

Education

Where the foundation was built

B.Sc. (Hons) in Information Technology & Management

Faculty of Information Technology · University of Moratuwa, Sri Lanka

2017 – 2022

A degree that sat deliberately between engineering, design, and business, exactly where product design lives. It gave me the vocabulary to talk to developers about feasibility, to designers about experience, and to stakeholders about value, without needing a translator in any room.

Key Modules

Essentials of Multimedia and Web Technologies Information Systems Management Computer Graphics and Animation Human Computer Interaction Innovation Management Object Oriented Analysis and Design Principles of Marketing IT Project Management Management Information Systems

How I Work

Process, skills & the tools behind them

UX Process
Five stages run in order: Empathize, Define, Ideate, Prototype and Test. Dashed feedback loops run backwards between them, showing that testing feeds new ideas, redefines the problem and returns to user understanding. Learn about users through testing Empathize to define the problem Test creates new ideas for the project Learn from prototypes to spark new ideas Test reveals insights that redefine the problem 01 Empathize 02 Define 03 Ideate 04 Prototype 05 Test

Swipe the chart to see the full process →

Tools
01

Where I Live

The tool I think in, build in, and hand off from.

Figma Components, Auto Layout, Variables, Design tokens, Interactive prototyping, Dev Mode for developer handoff
02

How I Think Before I Design

Early-stage tools that help me map problems before committing to pixels.

FigJam Information architecture, research synthesis, lo-fi wireframing, user flow mapping
Miro Collaborative workshops, journey mapping, ideation sessions
Figma Make AI-assisted early exploration and rapid wireframe generation
03

How I Build Beyond Figma

No-code and low-code tools that let me take designs closer to the real thing.

Framer Interactive prototypes and marketing site builds
Webflow Responsive web builds without developer dependency
HTML / CSS Enough to implement, verify builds, and close the gap with engineering
04

How I Work with AI

Not occasional use - built into the process.

Claude Design thinking, copy, research synthesis, and workflow acceleration
Figma Make AI-assisted design exploration
05

How I Manage Work

Keeping projects moving across teams and timelines.

Jira Sprint tracking, task management, cross-functional coordination
Confluence Documentation, design decisions, handoff notes
06

How I Communicate Visually Beyond Product

Brand, marketing, and content design when the work goes beyond screens.

Canva Branding assets, campaign materials, social media content
Adobe Suite XD, Photoshop, Illustrator - graphic design foundation from earlier career
Core Skills

  • Sole Designer Ownership

    I've taken products from zero to shipped entirely alone - discovery, research, design system, UI, developer handoff and post-handoff review - without a safety net.

  • Systems Thinking at Scale

    I design components, not screens - building token-driven systems that give engineering teams a foundation they can extend without breaking consistency.

  • Research-to-Pixel Ownership

    I run my own discovery, synthesize findings, and translate them into interfaces - without needing a researcher to hand me insights before I can start.

  • AI-Native Product Design

    I design the interfaces where AI does the work - conversational flows, agentic interfaces, and trust-building interaction patterns across 10+ AI-powered platforms.

  • Cross-Domain Adaptability

    I've shipped across 18+ domains without a learning curve that costs the team - healthcare one sprint, fintech the next, same delivery standard throughout.

  • Design-Engineering Bridge

    I write HTML and CSS, speak developer fluently, and stay involved post-handoff - which means what gets designed and what gets shipped are usually the same thing.

  • UX Writing Embedded in Design

    The words inside a product are a design decision - I write conversational AI copy, onboarding flows, microcopy, and error states as part of the design process - not after it.

Kind Words

What it's like to work with me

From the engineers who built my designs, the managers who shipped them, and the clients who lived with the result.

Swivel Tech

She demonstrated a strong sense of ownership over her work, was dependable in execution, receptive to feedback, and showed clear progression in both design thinking and delivery maturity. Her growth mindset, combined with her consistency and reliability, makes her a valuable asset for teams building strong UI/UX capabilities.

Romani Rupasinghe VP of Engineering
Swivel Tech

She has a keen eye for detail and a solid understanding of user-centered design principles. The way she took ownership of her tasks and delivered quality work played an important role in the team's success.

Suranga Kumarage Tech Lead
Swivel Tech

She is able to translate complex requirements into intuitive and visually appealing interfaces, ensuring a seamless user experience across products. She actively seeks feedback, adapts quickly, and brings fresh ideas to the table.

Varuna Galabda Engineering Manager
Swivel Tech

She approaches design challenges with curiosity and rigor - she takes time to understand user needs, iterates thoughtfully, and delivers work that is both visually polished and well-reasoned. Over the time we worked together, I watched her confidence and capability grow considerably.

Thilina Jayawardana Senior Designer / Mentor
Swivel Tech

She effectively incorporates AI-driven flows into her UI/UX work, creating smarter and more efficient user experiences. She collaborates well with cross-functional teams and communicates her ideas clearly.

Ishara Lakshan Design Team Lead
Swivel Tech

She communicates ideas clearly, takes feedback constructively, and is always willing to go the extra mile to improve the overall user experience. Reliable, easy to work with, and maintains a positive approach even under pressure.

Lihini Galagedara Project Collaborator
Akvasoft

Her ability to combine creativity with functionality resulted in impressive and engaging designs that pleased our clients' expectations. Her professionalism and willingness to cooperate made the process seamless and enjoyable.

Sajeewa Jayarathna Associate Tech Lead
Akvasoft

She demonstrated a remarkable ability to grasp new concepts swiftly and seamlessly incorporate industry standards into her work.

Eminda Ishan CTO
Akvasoft

Her passion for UI/UX and the ability to think fast and conceptualize ideas with a keen eye for designing and implementing processes from initial sketch to prototype makes her a valuable asset to any team.

Hashan Dharmapriya Software Engineer

Hover any card to pause the rail and read it. Swipe through the quotes.

Outside The Work

What keeps the eye sharp

Reading

Design writing, psychology and the occasional long-form essay that reframes how I think about people.

Music

Always something playing while I design - it sets the pace for deep focus sessions.

Photography

Framing everyday moments - the same eye for composition I bring to a layout.

Traveling

New places, new people, new interfaces - the best research is lived, not read.

See my creative playground